Let your Heart Smile!

November 01, 2012  •  7 Comments

HZ2A9092

I'd like to think of myself as a storyteller.  I love telling stories anyway, but I've found that my love for storytelling with my camera has grown more and more!  It's very hard for me to narrow down a set number of images to present to my clients.  It's hard to just pitch out images that - although they may not be traditionally "perfect" - they help tell their story.  The laughter, the details, the expressions...real people, real emotions.  That's life, and that's what I love to capture. 

When I began this precious journey - almost 2 years ago - I wanted my logo to tell London's story.  I had the idea...I wanted a heart to hold up the bridge...to represent my sweet London's special heart.  It represented the fact that because of London, I am choosing to "build bridges" through photography ministry and charitable giving.  My brother-in-law's friend and co-worker at the time, "T", was so gracious to take my idea and create a beautiful logo.  It was great, and it still means so very much to me.

However, as time has passed, I have found myself wanting my logo to tell even a deeper story - one with more details, more "color", more "voice".  I want a logo that allows my sweet London to be the main "character".  After months of brainstorming, researching, drawing, coloring, etc., I found www.createlogodesign.com, and decided to give them a try.  Steffi worked endlessly with all of my ideas, drawings, changes, indecisiveness, etc., and created this beautiful "cover" to London's story.

You'll notice that London (as I imagine she would look now as a 5 year old) is walking on "her" bridge, and she's holding 2 little blue birds which represent her 2 brothers, Jagger and Jack.  London's name is more whimsical and informal, and a beautiful tree is waiting on the other side of the bridge.  The colors are bright, happy and full of personality.  

Another change is my slogan.  I still love the idea of "Smile for a Cause".  However, I want my slogan to have a broader meaning, yet still stay true to my mission and my purpose.  So...my new slogan is "LET YOUR HEART SMILE!"

I am super excited about this new change - this new "chapter" in this beautiful story.  To me, this new slogan not only represents London's story in a deeper way, but it also is a reminder that even the darkest times in our lives can become something beautiful if we allow God to use those times and those experiences for His good.   

I really do LOVE this journey.  Thank you for your support and for all of you who have allowed my lens to tell your story!!  :)

 

    


Comments

7.Rebecca(non-registered)
Completely in tears...it is perfect!!!!! I love that she is walking towards her happy ending...she got hers and one glorious day we will get ours too! Love you precious, beautiful friend!!!
6.Pat Silva(non-registered)
A beautiful, meaningful logo and precious sentiment!! And all your photographs are really special!
5.Charlotte Rappuhn(non-registered)
I love you, Ashlee, and feel so blessed that God placed you in our family. See you soon. . .
4.Michele Drake(non-registered)
I love it and think it is a beautiful beginning to a new chapter!!
3.Paula Hack Baumgardner(non-registered)
Ashlee,

You are a wonderful storyteller. I love you photographs. I don't think I ever thought about taking pictures that aren't perfectly posed and everyone looking at the camera. Your pictures do tell a story, of love, hope, fun, laughter, the wonders of youth and the endless love that you have shared with your family and friends through the lose of your sweet baby London. Your new logo is precious, as you are! Wishing you many blessings with this new adventure and the eye of creativity that you have shown us thus far!!
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